I looked at Gibson and Epiphone and they sell guitars

Gibson.com is a all guitar and guitar related things shop. It's more straight forward does not have any real eye appeal I believe it's aimed more towards serious guitar players. people that are just looking around would just glance at the website and leave because of the simplicity but they have a guitar that catches the eye on the first page. That may be to get people to buy a guitar. It's also very easy to find things that your looking for. Gibson gives a lot of information on the guitar that you select it even gives you reviews so you know what past costumers think of the guitar.

Epiphone.com is also an all guitar shop. They have more eye appeal than Gibson and they have guitars listed to the right to make it very simple to look around. So if you don't have a guitar in mind you can find one. It also gives you some information about the guitar that you are about to buy so you know what it is that you are getting.